Freedom: A photo from The CJ3B Page is artfully aged to look like a picture found in an attic, for the Spring 2003 issue of Freedom, the Chrysler and Jeep owners' magazine. The photo from Tom McCahill's 1954 Mechanix Illustrated review of the CJ-3B is used here to promote a feature planned for the next issue, in which celebrities and other Jeep owners will reminisce about their first Jeep. Editorial offices for the magazine are in the UK, which is likely why the text of the ad (110K JPEG) shows a certain lack of familiarity with North American geography.
Jeep: The text in this 2002 Jeep ad begins: "August 19, 1953: The day mountain climbers officially became pedestrians." (See the full page ad, 100K JPEG, scanned by Bart McNeil from National Geographic.) The photo, provided to the ad agency by The CJ3B Page, shows a CJ-3B with air compressor, and according to one of the writers of the ad series, the date August 19, 1953 was randomly chosen.
Jeep: The second ad in this 2002 series uses another photo provided by The CJ3B Page from the 1962 CJ-3B brochure. (The Jeep was pushing a snowplow in the original photo, 40K JPEG.) The text also begins with another random date: "December 20, 1953: the snowshoe industry's Black Friday." See the full page ad (100K JPEG) scanned by Gary Keating from People magazine, for the complete text. By the way, 1953/12/20 was actually a Sunday.
Post Cereals: Win one of 16 Willys Jeeps in the Roy Rogers Family Contest. From Look magazine, June 1, 1954. See the full-page ad (120K JPEG) for details.
Repli-Tub: Willys-Overland, the parts dealer in Toledo, is one of the first major dealers to acknowledge the growing 3B market, with its ad for replacement bodies that fit (70K JPEG). No Willys logo on the grille. For details on the Jeep, see 3B's Making Splash at Spring 2000 Car Shows.
Warn XD9000i winch: If you didn't see it in the magazines, check out Warn's Proving Ground ad (40k JPEG). It looks like a CJ-3B, but it's actually a steel repro body from the Philippines, mounted on a 1959 CJ-5 frame with a Chevy 350, by Thomas Telford of Oregon (also in the photo). For details on the Jeep, see CJ-3B Magazine Articles.
Camel Lights: Take a look at the dramatic panorama around this unusual Jeep in Where a Man Belongs (80k JPEG), a 1980 magazine ad for Camel cigarettes. The male model with the binoculars gives the Marlboro man a run for his money, but the long-bodied CJ-3B steals the show.
Camel Lights: Another ad in the same 1980 series finds our hero Changing a Tire (60k JPEG). Presumably this is the same long-bodied Jeep, but a close look at the full-size ad reveals "Willys" on the hood and grille, so the exact origin of the Jeep is a bit of a mystery. There is also another version of the photo (50K JPEG) printed on a tin wall sign.
Thanks to Dave Christians for spotting the Camel ads, and Keith Minor for the tin version. Drop me a line if you run across a CJ-3B in an ad. -- Derek Redmond
Also on The CJ3B Page, see more CJ-3B Advertising and Literature.
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