"Universal Jeep" (also "Jeep Universal") was a name used by Willys for its 1/4-ton CJ utility vehicles through much of the 1950's and 60's. It seems to have been used in advertising for the CJ-3A, CJ-3B and early CJ-5, and dropped by American Motors when they purchased Jeep from Kaiser. But it's also a handy term to use for any of the 1/4-ton open-body vehicles built from 1941 to the present, to help differentiate them from the various other vehicles that shared the Jeep name.
Also on The CJ3B Page, see:
Elsewhere on the web, see highlights of the History of Willys-Overland Motors, and Jeep Heritage at Jeep.com.
The Classic Willys Mailing List at yahoo.com is a sources of answers to technical or historical questions.
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