Sidneyeve Matrix

Currently I am a Queen's National Scholar and Associate Professor in the Department of Film and Media, where I research and teach courses in mass communications and marketing, digital and social media. I also teach for the Queen's School of Business Executive Development Centre and for Rutgers University Center for Management Development. I have a Masters degree from The University of Western Ontario, a graduate certificate from Syracuse University, and a PhD from The University of Minnesota. I am Associate Editor (social media) of The Journal of Professional Communications, and on the editorial advisory boards of The International Journal of Interactive Multimedia, The Canadian Journal of Popular Culture, and Marketing Magazine.A professional speaker and communications consultant, I serve as a consumer tech trends analyst for local and national media outlets. I blog about what's new in the production, distribution and consumption of social and mobile media, and all things edTech for Macmillan at TheActiveClass. My online portfolio is located at sidneyevematrix.com and you can find me on Twitter @sidneyeve.

Some of the courses I teach at Queen's:

• FILM 240 Media and Popular Culture
• FILM 260 Digital Media Theory & Trends

Environmental Scan of Digital Media Convergence Trends: Disruptive Innovation, Regulatory Opportunities and Challenges. Prepared for the Canadian Radio Television and Telecommunications Commission (CRTC). 2011. Abstract: This report presents a snapshot of issues of relevance to policy-makers stemming from communications trends affecting consumers of digital media. Topics covered include: cloud computing, social music, smart TV, the app revolution, wi-fi hotspots and evil twins, connected travel trends, geolocational social networking, data portability and liberation, privacy and behavioural tracking.

Understanding Geosociality. Research project funded by SSHRC Insight Development Grant. 2011-2012.

Connecting with Candidates Online: Social Recruiting Strategies for Human Resources (keynote presentation) Impact99 Conference in Toronto. Also presented for Queen's School of Business Executive Education Human Resources programme. Fall 2011.

Turning Information Into Action: The Interface Between Social Media and Health Research Advocacy. Keynote address for Research Canada Annual General Meeting in Ottawa. Fall 2011.

Got Klout? Social Scoring and New Metrics of Influence and Impact on the Social Web. Presentation for The Canadian Communications Association Summer 2011.

Culture, Media, and the Social Web. Seminar presented as part of Rutgers University Center for Management Development, Social Media Marketing Mini-MBA program. Spring and Fall 2010, 2011.

Why Mobile Matters: The Cultural Significance of On-The-Go Connectivity. Webinar and Whitepaper. Sponsored by Digital Cement and MarketingProfs.com 2010.

Marketing to Millennial Moms: Social and Mobile Communications Technologies. Presentation and Whitepaper. Sponsored by OneDialogue and She'sConnected.com 2010.

Social, Mobile, Geolocal: Marketing to Millennials. Keynote presentation for Marketing Magazine's Conference on the Urban Demographic. Toronto 2010.

Modern Love, Social Networking Style: Digital Technologies for Hooking Up, Breaking Off and Stepping Out. Presentation at the Canadian Communication Association Annual Conference, Concordia University, Montreal 2010.

Multichannel Multitaskers: Engaging Gen Y in 3-screen culture. Digital Behavior Conference. Open Dialogue. 2-3 November. Toronto. 2010.

Science Fiction Fairy Tale Film. Research project funded by SSHRC Standard Research grant. Co-Applicant Pauline Greenhill. 2011- 2014.

Cyberpop: Digital Lifestyles and Commodity Cultures. Routledge (2006)

"A Secret Midnight Ball and a Magic Cloak of Invisibility: The Cinematic Folklore of Stanley Kubrick's Eyes Wide Shut" in Fairy Tale Films: Visions of Ambiguity. Logan UT: Utah State University Press. Co-edited by Pauline Greenhill and Sidneyeve Matrix. (2011)

"Rewind, Remix, Final Cut: Digital Storytelling, Identity Editing, and Synthetic Memory in Cyberpunk Cinema" In Save As: Digital Memories. Eds. Anna Reading, Joanne Garde-Hansen, Andrew Hoskins. (2009)

"'Behind the idyllic façade, a terrible secret': Technologies of Gender and Discourses of Domesticity in The Stepford Wives" In Storytelling: A Critical Journal of Popular Narrative. Vol 6.2 (2007)

"Virtual Boy Meets Vivid Girl, Living the Dream in Vanilla Sky: Cameron Crowe's Technogothic Fairytale" Conference Presentation for the Film and Media Association of Canada. (2006)

"We're Okay With Fake: Cybercinematography and the Spectre of Virtual Actors in S1mØne." In Animation: An Interdisciplinary Journal. Vol 2.1 (2006)

"The Aesthetics of Tech Noir in Minority Report" In OASE Architectural Journal. Special Issue: From Science Fiction to Cyberfiction: Architectures of the Future. Vol 65. (2005)

Professor 2.0: Challenges, Opportunities and New Expectations. Academic Matters Magazine. 2012. Abstract: Whether nudged by inventive students toting lecture-recording gadgets and frequenting note-sharing websites, or motivated by digital natives' expectations for tech-heavy classes, or convinced by tech-forward peers demonstrating the benefits of connected teaching, the digitalization of the professoriate is well underway.

Looking Ahead: The Impact of Social Media on Higher Ed. Keynote presentation for the Manitoba Association for Distributed Learning and Training Conference, May 2012.

Engaging Students With New Media. Keynote presentation for the Provincial Educational Technology Committee's Advancing Learning conference, Seneca College, Toronto. Spring 2012.

Connected Teaching : EdTech Tools for Next Generation Learners. Slides. Talk sponsored by Canadian Defence Academy Strategic Training and Education Program Symposium. 2011.

Implications and Future Directions of Social Media for Higher Education. Presentation at the Worldviews: Media Coverage of Higher Education in the 21st Century Conference. Summer 2011. University of Toronto.

Using Social Media at Canadian Universities. Presentation at the Winds of Innovation: Canadian Association of University Business Officers Annual Conference. Summer 2011. University of Calgary.

Facebook, Twitter, Blogs and Flickr. Oh My. But Why? Connecting New Digital Tools to 'Old School' Pedagogy. University of Winnipeg Centre for Teaching & Learning. Winter 2011.

Mobile Learning: Smartphones and QR codes in Higher Ed. EDUCAUSE 2010. Anaheim, California. October 12-13.

Meet the other members of the faculty.