The World's Most Useful Vehicle:
Jeep Universal

Willys Motors "Form No. 600-08" was an advertising brochure for the Jeep Model CJ-3B, printed in the late-1950's and early-1960's. The centerpiece of the folder was this classic retouched factory photo, tinted a color closer to "Peacock Blue" than to any green paint actually used on the CJ-3B. There was also an orange version of the brochure (130K JPEG) and apparently a yellow version (15K JPEG).

 
 
The interior of the brochure also included a brief description and illustration of the Hurricane engine (50K JPEG), as well as a drawing of the full line of Jeeps (see below).

The other side of the folder featured a summary of CJ-3B specifications, plus:

• Side view drawing of the CJ-3B (15K GIF)
• Six small photos (70k GIF) showing Jeeps at work and play (two of which are actually CJ-3A's, and two of which have halfcabs.)

This publication was replaced with an all-new folding brochure in 1962. The new brochure included drawings of the Wagoneer station wagon and Gladiator truck introduced that year. Note: this earlier brochure is available in reproduction from Portrayal Press.
 

Thanks to Steve Chabot for the orange brochure. -- Derek Redmond

Also on The CJ3B Page, see more CJ-3B Advertising and Literature.

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