The pages reproduced here are excerpts from a 24-page Willys promotional booklet (Form #W-991-6) which appears to date from the late 1950's, aimed at government agencies around the world. It promotes the use of "The World's Most Useful Vehicles" in the areas of:
The text in the booklet is short on specifics and long on clichés. "Jeep vehicles can be used in so many different ways, the tasks they perform in public service are practically unlimited. They can transport power equipment to hard-to-reach places, and with power take-off operate this equipment upon arrival. Low cost of repairs and operation are an important factor in their widespread use."
But the illustrations, many from outside North America, show a variety of Jeep models at work. Check out the lineup of CJ-3B's on the Public Health page -- anybody know where that photo was taken by any chance? Click on any page here to see a larger version (100K JPEG).
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See also an extra-large copy of the two-page spread of The World's Most Useful Vehicles (180K JPEG).
Thanks to Michael Perry for scanning the booklet. -- Derek Redmond
See more pages from this booklet in Jeep Fire Equipment Literature and Airport Jeeps of the 1960's.
Also on The CJ3B Page, see other CJ-3B Advertising and Literature.
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