This brochure, published by Motor Ibérica a few years before the Spanish Jeeps went out of production, is filled with a series of great photos, any one of which would make a good cover photo for The CJ3B Page. Click any photo here to see a beautiful larger version (100-200K JPEG) in a new browser window.
Jean-Francois Lavie and his friend M. Bersano found a near-mint copy of this brochure for sale at the classic car show in Barcelona, Spain.
The brand names and model names used for the Spanish Jeeps are confusing, but this brochure clarifies one thing: the name "Avia" was not a model name for the long-wheelbase CJ-3B (see Room for Sunbathing) but actually a brand name that replaced "EBRO" in the late 1970's. EBRO had earllier replaced "Viasa", but in fact all the brands were owned by the same parent company, C.A.F. (which also used the name "Motor Ibérica" for its automotive division.)
The model name "Bravo" for the Perkins diesel-powered CJ-3B had been introduced by EBRO, and the brochure lists the three versions offered: Bravo (Normal), Bravo S (Luxury) and Bravo L (Long). See a huge copy of the cover photo (230K JPEG) of the S and L versions.
Page 2 (120K JPEG) has several small photos, and text including the following:
"JEEP AVIA 'Bravo' es el 'todo terreno' que no tiene limitaciones." ('Bravo' is the "all terrain vehicle" with no limitations.)
"JEEP AVIA 'Bravo' llega hasta donde no se puede. Por eso lo prefieren los amantes de la pesca, la caza y la aventura. Porque sus caracteristicas son las ideales: joven, dinámico, deportivo...." ('Bravo' takes you to impossible places. So it is preferred by lovers of fishing, hunting and adventure. Because their characteristics are the ideals: young, dynamic, sporty....)
The six-page booklet includes a summary of specifications (30K GIF) but the big attraction is the series of photos of the long and short Bravos, driven by a group of young (and dynamic and sporty) models who apparently arrived by helicopter.
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These beach photos remind me of the time I took my 3B down to Surf City: "There's two swinging honeys for every guy, and all you have to do is just wink your eye.... Two girls for every boy." (Surf City by Jan & Dean, 1963)
Thanks to Jean-Francois Lavie and Jaime Gomis . -- Derek Redmond
See more Jeeps in Spain on The CJ3B Page.
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